This article is from the L.A. Times. Mark Pincus may hold a winning hand with his latest Internet venture.
More than 130,000 Facebook users a day play an online version of Texas Hold 'Em that the San Francisco entrepreneur created at his kitchen table while his American bulldog, Zinga, slept at his feet.
This is not the poker of smoky backrooms or illicit gambling sites but a free, friendly game at one of the Internet's hottest hangouts, Facebook. Chips serve as social currency: The more you win, the bigger the swagger. Run low and you can earn more by inviting chums to join.
Welcome to the emerging Facebook economy.
Software developers have built more than 3,000 programs to run on the social networking site in the last three months. The uses range from the practical, such as buying music or scouting vacation spots, to the quirky, including sending virtual gifts or biting your friends to turn them into zombies.
About 80% of Facebook's 40 million users have added at least one feature to their profiles. The most successful applications claim millions of users. Click here to read the rest of this article.
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