Some of you might have noticed some visual changes to Google's landing page in the past few days. If you go to Google.com and look at the upper left hand portion of your monitor you will find these additional search choices:
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Google is calling this new feature Universal Search. This makes a lot of sense with all of the new media arriving on the web. Google also has to continue to expand their services in efforts to stay ahead of competitors like Yahoo. Search experts and web site owners are raising the question, "how will these changes impact my SERPs (search engine ranking positions)?"
Google's search algorithm is an incredibly complex and evolving machine. However the fundamental nature of determining search relevancy (through link popularity) and providing text based results is incredibly successful. In my opinion this formula won't be tinkered with dramatically even as you are given more search options. Here are some great observations by Gord Hochkiss about this new twist in Google search. This post is called, "Universal Search and Other Surprises from Google’s Searchology."
Posted by Daryl Clark, Director of Online Marketing, Gatlin Education Services.
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