This great article is from the Green Tree Gazette. University marketers looking for a front door to students lives will find it in mobile wireless devices, according to the 2006 Alloy College Explorer Study. “Students are spending a total of eleven hours of each day engaged with media and are constantly on the go,” says Dana Markow, vice president of youth and education research at Harris Interactive, which helped research the study. To read the entire article click here.
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