At Gatlin Education Services we have been surveying where the students of our partners come from each year. This year we have noticed a significant increase in the amount of students who find their desired Gatlin course via their school's online catalog instead of the school's traditional paper catalog. This trend is consistent with what others have shared at national conferences like the UCEA and the ACHE.
If you work at an educational institution, it is important to make sure you take these things into consideration to maximize your potential to convert these potential students into enrollments.
1. Make sure students can find your contact information and how to register on your main landing page.
2. Provide compelling copy that concisely describes each course.
3. Make sure you have someone who is knowledgeable about your courses answering the phones and return calls the same day.
4. Make sure your department’s home page can be accessed in less than three clicks from your institution's home page.
5. Search engine optimize your HTML page titles with course related keywords, if your website design allows you to.
Following these simple steps will help students and you to get the most out or your online catalog.
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