16th Annual American Marketing Assoc. Symposium on Marketing in Higher Education.

The American Marketing Association just announced the dates of their 16th annual symposium on "Marketing in Higher Education", it will be held in Chicago, Illinois on Nov. 13 - 16, 2005. The Symposium brings together more than 40 marketing presentations in a three-day event. Sessions typically address branding, web marketing, integrated marketing communications, market research, strategic planning, and competitive positioning through practical campus case studies. In order to provide a forum to discuss the marketing challenges institutions face, the program selects speakers who represent a variety of colleges and universities, as well as span across various levels of leadership within higher education. The Symposium is an excellent opportunity for administrators to network and return back to their campus, better prepared to advance the benefits of higher education marketing for their students, staff, and faculty.